Brand and website design
Cordial Investments
by Wyldform
Cordial Investments is a property development company with a considered approach to restoring and developing places with character, purpose and long-term value.
Wyldform partnered with Cordial on a complete rebrand, bringing together strategy, positioning and messaging with a new visual identity including logo system, colour, typography, patterns and brand elements. We then carried the identity across key touchpoints, from business cards and social media to signage and a new website, creating a consistent brand experience.
We created a distinctive, cohesive brand that gives Cordial the language and visual tools to communicate who they are with confidence and build trust.
Brand and website design
by Wyldform
Cordial Investments is a property development company with a considered approach to restoring and developing places with character, purpose and long-term value.
Wyldform partnered with Cordial on a complete rebrand, bringing together strategy, positioning and messaging with a new visual identity including logo system, colour, typography, patterns and brand elements. We then carried the identity across key touchpoints, from business cards and social media to signage and a new website, creating a consistent brand experience.
The result is a distinctive, cohesive brand that gives Cordial the language and visual tools to communicate who they are with confidence and build trust with investors and partners.
brand and website strategy
Logo and brand identity creation
Website design and development
We found inspiration in what already exists
The identity draws from Cordial’s core philosophy: that potential already exists. Whether in a neglected building, an overlooked piece of land or the people and communities around it, Cordial sees value waiting to be revealed rather than created from scratch.
Inspired by vintage keys and the idea of unlocking what is already there, we developed an identity centred around restoration, human connection and considered transformation. The intricate forms of traditional keys became a visual metaphor for Cordial’s approach: breathing new life into buildings while preserving the stories, character and heritage that make them worth restoring.
Heritage-inspired typography, architectural details and a rich, understated palette bring a sense of permanence and craftsmanship to the identity, balanced by a contemporary simplicity that keeps the brand feeling relevant and intentional.
We found inspiration in what already exists
The identity draws from Cordial’s core philosophy: that potential already exists. Whether in a neglected building, an overlooked piece of land or the people and communities around it, Cordial sees value waiting to be revealed rather than created from scratch.
Inspired by vintage keys and the idea of unlocking what is already there, we developed an identity centred around restoration, human connection and considered transformation. The intricate forms of traditional keys became a visual metaphor for Cordial’s approach: breathing new life into buildings while preserving the stories, character and heritage that make them worth restoring.
Heritage-inspired typography, architectural details and a rich, understated palette bring a sense of permanence and craftsmanship to the identity, balanced by a contemporary simplicity that keeps the brand feeling relevant and intentional.
We created a brand identity rooted in Cordial’s belief that the best opportunities aren’t always built from the ground up, but found in what’s already there. Every element was designed to reflect their considered approach to development, balancing heritage and craftsmanship with a distinctly modern confidence to create a brand that sets Cordial apart and gives them an identity as thoughtful as the places they restore.
Building a brand rooted in heritage
We created a brand identity rooted in Cordial’s belief that the best opportunities aren’t always built from the ground up, but found in what’s already there.
Every element was designed to reflect their considered approach to development, balancing heritage and craftsmanship with a distinctly modern confidence to create a brand that sets Cordial apart and gives them an identity as thoughtful as the places they restore.
Building a brand rooted in heritage
Psychology, theory, and strategy
We developed this colour palette to reflect the two worlds Cordial brings together: the heritage they honour and the future they craft. Heritage Brick is a nod to legacy and craft, while Mist and White Dove soften the palette with a refined, modern feel. Midnight anchors the colours with depth, bringing a grounding sense of trust. Together, these colours feel balanced, assured, and distinctive.
Psychology, theory, and strategy
We developed this colour palette to reflect the two worlds Cordial brings together: the heritage they honour and the future they craft.
Heritage Brick is a nod to legacy and craft, while Mist and White Dove soften the palette with a refined, modern feel. Midnight anchors the colours with depth, bringing a grounding sense of trust. Together, these colours feel balanced, assured, and distinctive.
After
Cordial investments
Transformation
Before
After
Cordial investments
Transformation
Before
For the website, we wanted to translate Cordial’s positioning into a seamless digital experience that would clearly set them apart from the more corporate, impersonal feel of traditional property development brands. We simplified the user journey, allowing their story and considered approach to come through while putting their portfolio at the forefront and letting the quality of their work speak for itself.
The new brand elements are woven effortlessly throughout, from typography and colour to patterns and subtle details, creating a website that feels distinctly Cordial at every touchpoint. Where the business previously relied on third-party websites and PDF portfolios to showcase its work, Cordial now has a digital home of its own, one that strengthens its positioning, builds trust and gives people a clear sense of not only what they do, but what sets them apart.
For the website, we wanted to translate Cordial’s positioning into a seamless digital experience that would clearly set them apart from the more corporate, impersonal feel of traditional property development brands. We simplified the user journey, allowing their story and considered approach to come through while putting their portfolio at the forefront and letting the quality of their work speak for itself.
The new brand elements are woven effortlessly throughout, from typography and colour to patterns and subtle details, creating a website that feels distinctly Cordial at every touchpoint. Where the business previously relied on third-party websites and PDF portfolios to showcase its work, Cordial now has a digital home of its own, one that strengthens its positioning, builds trust and gives people a clear sense of not only what they do, but what sets them apart.
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