Brand design
Everdora
by Wyldform
Some concepts are simply too good to leave on a moodboard.
Evadora began as a creative direction that never left the studio. While the original project took another path, there was something about this concept that we couldn’t quite let go of, so we gave it a world of its own.
Inspired by the restorative power of nature and the way we instinctively return to it to slow down, reconnect and feel more like ourselves, we developed Evadora as a nature-led spa and wellness brand. From its organic forms and earthy colour palette to the sense of softness and movement woven throughout the identity, every element was designed to reflect a deeper connection between nature, rest and wellbeing.
Brand design
by Wyldform
Some concepts are simply too good to leave on a moodboard.
Evadora began as a creative direction that never left the studio. While the original project took another path, there was something about this concept that we couldn’t quite let go of, so we gave it a world of its own.
Inspired by the restorative power of nature and the way we instinctively return to it to slow down, reconnect and feel more like ourselves, we developed Evadora as a nature-led spa and wellness brand. From its organic forms and earthy colour palette to the sense of softness and movement woven throughout the identity, every element was designed to reflect a deeper connection between nature, rest and wellbeing.
Logo and brand identity creation
Brand strategy
packaging Design
We started with a story...
Nature, mirrored in our bodies.
Our bodies, reflected in the land.
Proof that we belong here. We are not separate from nature.
The delicate ripples of water, the gentle rise and fall of a hillside, the smooth curve of a shell, the soft folds of skin as we rest, the intricate foundation of our skin.
We are reflected in nature. Inspired by the layers that make up both our skin and the land around us, soil, hills, foliage, air, this brand story mirrors the intricate patterns of nature.
From the soft undulation of distant hills to the fine textures of our skin, these layers are echoed in every ritual, every treatment, every product.
We started with a story...
Nature, mirrored in our bodies.
Our bodies, reflected in the land.
Proof that we belong here. We are not separate from nature.
The delicate ripples of water, the gentle rise and fall of a hillside, the smooth curve of a shell, the soft folds of skin as we rest, the intricate foundation of our skin.
We are reflected in nature. Inspired by the layers that make up both our skin and the land around us, soil, hills, foliage, air, this brand story mirrors the intricate patterns of nature.
From the soft undulation of distant hills to the fine textures of our skin, these layers are echoed in every ritual, every treatment, every product.
The brand’s aesthetic is grounded in layered landscapes, inspired by both the soft strata of the natural world and the delicate layers of human skin.
To bring this concept to life, we created hand-painted gouache compositions that capture the raw, imperfect beauty of nature. These layers feel human, organic, and emotionally warm.
This connection between nature and self carries through to the Evadora mark. By flipping and rotating the E and D, the letterforms come together to create an arched window, a soft, balanced form that frames the meeting point between our inner and outer worlds, echoing the brand’s story and bringing a sense of cohesion to the identity.
brand art
The brand’s aesthetic is grounded in layered landscapes, inspired by both the soft strata of the natural world and the delicate layers of human skin.
To bring this concept to life, we created hand-painted gouache compositions that capture the raw, imperfect beauty of nature. These layers feel human, organic, and emotionally warm.
This connection between nature and self carries through to the Evadora mark. By flipping and rotating the E and D, the letterforms come together to create an arched window, a soft, balanced form that frames the meeting point between our inner and outer worlds, echoing the brand’s story and bringing a sense of cohesion to the identity.
brand art
Psychology, theory, and strategy
This palette focus’s on Earthy hues.
The primary colours centre around muted greens and soft mineral tones, offering a feeling of calm, safety, and natural connection.
A series of secondary shades offer more range and flexibility across packaging and product lines. These include deeper, more grounded earth tones, which bring warmth and balance to the cooler core hues, while still feeling subtle and restrained.
Psychology, theory, and strategy
This palette focus’s on Earthy hues.
The primary colours centre around muted greens and soft mineral tones, offering a feeling of calm, safety, and natural connection.
A series of secondary shades offer more range and flexibility across packaging and product lines. These include deeper, more grounded earth tones, which bring warmth and balance to the cooler core hues, while still feeling subtle and restrained.
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